Suppliers who abandon welfare commitments and consumers who prioritise
price together undermine meaningful progress. This is a shared failure.
Notable: M&S and Waitrose (and some cafe chains including Pret and Greggs)
are reported to remain members of the commitment. By contrast, press
reports indicate that KFC and Nando's have stepped away.
The public that rewards the cheapest option cannot be surprised when standards fall.
Suppliers: walked away when profit margins tightened. Consumers: kept buying the cheapest
products, sending the market the wrong signal. The debate may rage about who's to blame,
but the reality is clear — both sides are responsible.
Verdict: Supply chains driven by profit and consumers prioritising price together
undermine meaningful welfare progress.